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  Career Tips

Before you launch your search campaign, you need to clearly identify the specific types of positions, companies and industries where you are seeking an opportunity. These elements are the foundation for your entire search campaign. If you are uncertain about your career path, speak with a career counselor or coach. To set up an appointment, call The Loriel Group at (800) 870.9059 or e-mail

Market yourself like Nike®. You have a product to sell - yourself. Approach your search as a marketing campaign, preparing top-of-the-line resumes, cover letters, broadcast letters and other marketing communications. Use every marketing channel (e.g., advertisements, networking, targeted direct mail) just as you would with any other product and sell yourself into your next position.

Target your search in growth industries. Consider the transferability of your skills between various industries and market yourself into an industry with long-term growth opportunity.

Network, network, network. Networking accounts for up to 80% of new opportunities. Your search efforts should reflect this statistic. Get in touch with your college alumni office, your stockbroker, attorney, and accountant, your Chamber of Commerce, join networking clubs as associations. Remember family, friends, colleagues, managers (past and present), industry contacts, and anyone else you know. However, don't forget the other 20%.

Always have a quick personal briefing rehearsed for when you meet someone who might be helpful in your job search. It should be 60 to 90 seconds.

Never speak poorly of a current or past employer. It can come back to bite you.

Contact every headhunter and recruiter around. Make friends with them and use them to network as well. Remember to thank them with a card or even a small gift. Recruiters are good contacts to have.

Remember to get the business card of everyone with whom you network or interview. This is helpful to keep track of contacts and when you need to send a personal follow-up note.

Keep a log of all your job search activities. Write down calls you made, people you spoke with, whom to network with, and date everything.

It’s always best to send your resume to a specific person. If you find a blind classified ad that you want to respond and it only lists a fax number (no company name) try calling similar numbers to learn the company and the name of a person to whom you may send your materials. For example, if the fax number is 555-0213, try 555-0214 or 555-2010.

 If you e-mail or fax your resume, always mail a hard copy. Not only do you get your resume in front of the decision-maker a second time; this time you stand out with a much better visual presentation. It can mean the difference between getting noticed or getting passed over. Do not forward a hard copy if you have been instructed not to do so.

 Do not send articles, performance appraisals, press releases, etc., with your resume. Too much paper becomes a "job" for a potential interviewer to review. The purpose of your initial contact is to generate interest, get a phone call and an invitation for a personal interview. Less is generally more. Instead, if you have been featured in a major newspaper or periodical add this fact in your resume or cover letter. Bring a copy to the interview, briefly mention it and leave it with your resume.

If you are employed while you are looking, be respectful of your current employer. In addition, do not let them learn you’re looking. This means do not make phone calls from the office or do not use your office number on your resume. This is the same for e-mail. Your company e-mails, especially in a large company, are monitored. Do not print out copies of your resume on the company printer or use current employer stationery, do not mail from the office and leave no signals that could jeopardize your current position. Get a personal e-mail address and a cellular phone or pager if necessary.

Learn as much as you can about a company and the position before the interview. Look at the company’s website and read not only the history but also recent company news. You may be able to use your newly learned information in the interview and tie it to how you can benefit the company.

Consider interview coaching. If you learn the tricks of the trade for successful job search interviews, you will be amazed at the difference in outcome. You will gain the power to respond to the difficult questions, favorably present your qualifications, sell your achievements and win against the competition. Even if you have interviewed extensively within your company, outside interviews can be much more difficult and more challenging. If you are interested in an interview coaching session, e-mail or call (800) 870.9059.

 Remember life is more than work. When you're in the midst of a job search, it can be easy to forget that your life is more than your job. Take a step back, breathe deeply, and try to put everything into perspective. A healthy mindset leads to a successful search campaign.

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